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If an agent's "for sale" signs read "Team Johnson and Company," does this constitute a violation?

  1. No, it follows standard practices

  2. Yes, it could mislead the public

  3. No, as long as the brokerage is registered

  4. Yes, it must include the agent’s name

The correct answer is: Yes, it could mislead the public

In the context of real estate marketing and advertising, it is important to ensure that the information presented to the public is clear and not misleading. When an agent uses "Team Johnson and Company" on their for sale signs, it could be perceived as suggesting that "Team Johnson" is a distinct business entity rather than a personal representation of the agent's services under a registered brokerage. This could potentially mislead the public about the identity of the person or entity responsible for the listing. Regulatory guidelines typically require that advertising not create confusion about who is providing real estate services, and that the agent's name, as well as the brokerage's name, be clearly shown. This transparency helps in maintaining trust and integrity in real estate transactions. Thus, concerns about potential misunderstanding by the public regarding the agent's affiliation and the nature of the services being offered are valid, making the assertion that it could mislead the public accurate.