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What is a sales licensee required to do when creating marketing materials regarding broker information?

  1. The broker's name must be listed in a large font

  2. The broker's name should be included but not highlighted

  3. The broker's name should be in at least half the size of the largest text

  4. The broker's name is optional and can be omitted

The correct answer is: The broker's name should be in at least half the size of the largest text

When creating marketing materials regarding broker information, a sales licensee is required to include the broker's name in a font size that is at least half the size of the largest text used in those materials. This requirement is in place to ensure that consumers are clearly aware of the brokerage under which the sales licensee operates. By stipulating a minimum font size, the regulations aim to maintain transparency and prevent consumer confusion, ensuring that the broker's identity and affiliation are evident to the public. This approach fosters professionalism within the real estate industry and promotes adherence to ethical standards, as it helps ensure that clients can easily identify the broker responsible for the transaction. Providing adequate visibility for the broker's name also upholds the integrity of the brokerage's brand and reputation in the marketplace.