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What should a salesperson ensure when developing personal marketing materials?

  1. The broker's name is equal to the agent's name

  2. The broker's name is in at least half the size of the largest contact information

  3. The broker's name is displayed at the top of the material

  4. The agent's photo should be larger than the broker's name

The correct answer is: The broker's name is in at least half the size of the largest contact information

When developing personal marketing materials, it is essential for the salesperson to include the broker's name in a prominent and legible way to comply with Texas real estate regulations and ensure proper representation of the brokerage. By ensuring that the broker's name is displayed at least half the size of the largest contact information, the salesperson adheres to the guidelines that promote the brokerage's identity alongside their own. This helps customers recognize the affiliation of the agent with the brokerage and adds credibility to the marketing materials. This approach encourages transparency in real estate transactions, reinforcing that the agent works under a licensed broker, which is a crucial aspect of maintaining professional standards within the industry.